Meet Natasha, PR, Influencer and Brand Partnerships Manager
Today, we’re introducing Natasha Harvey — PR, Influencer and Brand Partnerships Manager at Revive Superfoods! She completed her Public Relations Management Diploma at the University of Calgary and has ample experience working at companies like Mosaic on the Google account for product launch activations, The WE Day PR Team, NKPR for the launch of Tim Horton’s Breakfast Anytime and The Rolling Stone Portrait Studio during TIFF.
1. How did you get into PR, Influencer and Brand Partnerships?
Growing up, I was fascinated by the concept of brands, but more importantly how they connect with their audience.
I loved the idea of being a bridge between the brand and its audience. When I was trying to figure out what I wanted to go to University for, no one really knew what Public Relations was. When I would describe my passion, I was told that Radio/Broadcast was the route I needed to take. As I started to apply to University, I got a job at a radio station to help increase my chances of getting into the program and to also start gaining experience.
It wasn’t until I volunteered at a youth empowerment event helping sell t-shirts that I was finally introduced to Public Relations, 5 months before I started my Radio & Broadcast program. Given I had media experience, one of the staff members told me I should apply to volunteer on the PR team. Within minutes of learning what PR was, I knew this is exactly what I wanted to do. I was lucky enough to have great mentors guide me along as I changed my path.
I kept volunteering at events throughout my education and then officially started my career on the WE Day team.
2. What does a typical day at Revive Superfoods look like for you?
As Revive Superfoods’ PR, Influencer & Brand Partnerships Manager, I spend my day checking in on the influencer team that I manage, on calls with influencers, brand partners, media and our internal team on brand strategy calls. No matter what my day looks like. I try to take at least 30 mins to squeeze in a workout — it helps me show up better for the team and myself.
3. What is the recipe for the perfect brand partnership?
It’s really important for the two brands partnering to align and have similar values. We want to make sure we’re being organic with our audiences and take into mind what our customers are interested in. I try to think about how the brands connect together in terms of mission and company values, alongside if our products work together. We do this to add value to our customers so I want to ensure that it truly does!
4. What is your favourite part about working at Revive Superfoods?
I know this may sound cheesy, but the team at Revive Superfoods is my favorite part — I love the work we do, but I love who I get to do it with more.
First off, I’ve never been a part of a more diverse team in terms of skills, experience as well as culture. Second off, we all jive so well together! We hustle hard, but we also have a lot of fun as we do it! I will be honest, working for a startup is hard — you’re wearing multiple hats and the work never stops. This type of environment is common in the PR industry, whether you’re on the brand side or agency side so I’m used to it.
The thing I love the most about Revive Superfoods is we don’t let it get to us. The whole team is always there for each other, and we remember to have fun. I truly think this is reflective of our brand mission — everyone on the team believes in it and lives it out, we don’t just talk the talk, we walk the walk.
5. What is your favourite Revive Superfoods cup?
This has recently changed — it used to be Liquid Gold & Morning Mocha (I still love, Liquid Gold has all of the good stuff I love and Morning Mocha is my go-to morning/midday pick-me-up instead of coffee). Currently, Pink Dragon is in my starting lineup! I still can’t pinpoint what it reminds me of from my past, but it’s something and it makes me happy — alongside tasting delicious!
6. What advice would you give to content creators looking to partner with Revive Superfoods?
My biggest piece of advice — find brands that align with you and be thoughtful.
The key thing I look for when choosing who we partner with, whether it’s brands or influencers, is who are they and why do they want to partner? What value can they add?
While yes, everyone can add value depending on how you look at it, it’s important to make sure there’s a strong alignment with the values you live by and the values the brand lives by.
If I get a partnership pitch that is detailed with who they are, why they want to partner with Revive Superfoods (not just because they want to partner with all brands) and what value they bring, that automatically puts that person on my radar for consideration. This same advice also drives how I handle our media relationships — I make sure I give the same pitch to them. I need to provide them with everything they need and I need to do that in a way that stands out against the rest!
7. What advice would you give someone looking to work in the PR/Influencer Marketing industry?
Experience is everything, relationships are key.
The first piece of advice I got when I decided to pursue education was “You don’t need a 4-year degree”. A Public Relations diploma combined with hands-on work experience is so valuable. It doesn’t make you less qualified than someone with a 4-year degree.
Whether you decide to pursue a degree or a diploma, getting hands-on experience throughout your education will provide added value as soon as you enter the workforce. I’ve been lucky enough to work with some of the world’s top brands and I did so with a diploma combined with a whole lot of volunteer work — be committed to your craft!
The second piece of advice I would give is relationships are key. This may seem like a no-brainer but being able to create authentic relationships and maintain them is the way to success in this industry! Everyone knows everyone and you will cross paths with people throughout your careers — it will surprise you! People I thought I would never speak to after certain roles are now some of my closest friends that have helped me in my current roles.
Don’t be swayed by how other people communicate and treat each other — honour relationships, help people out, I promise it will pay off in any industry!
8. What is your favorite TV show?
I have a few, but I would have to say Scandal or Quantico!
For Scandal — I love Olivia Pope (good Olivia Pope, white hat Olivia Pope). Olivia is known as “the fixer”. She helps solve problems and relies solely on her relationships to help her do so. That is exactly what I have to do in my role.
For Quantico — how can you not love Quantico? The strategy, the action, the determination, the conspiracies. I don’t know how I missed this show when it first came out! I love most shows about the FBI or CIA — White Collar, Covert Affairs, Burn Notice, The Blacklist. I’m not fully finished Quantico yet (no spoilers please!) but I think this one might take first place.
By the list of shows, I’m sure you get an insight and can see the connection to why I love them — I love strategy, I love thinking outside of who we are as individuals and thinking about who we are as a whole alongside how we can impact the world on a larger scale!
Are you all caught up? Read A Day In The Life of Rezanne, Controller of Revive Superfoods.