Meet Elyssa, Graphic Designer at Revive Superfoods

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Meet Elyssa, Graphic Designer at Revive Superfoods

This week, we’re spending a day in the life of Elyssa Padillo, our Graphic Designer at Revive Superfoods!

Elyssa was born and raised in Manila, Philippines and moved to Canada in 2010. She completed her Bachelor’s of Fine Arts – New Media at Ryerson University and began her career as a Graphic Designer in the beauty industry. Elyssa has worked at companies such as Nudestix and Evio Beauty, where she developed her skills and grew her passion for digital design. She joined Revive Superfoods in November 2020 and has been a key player in our creative initiatives.

Describe a typical day at work in your role.

My day starts at 8 am; I check Microsoft Teams first to see if there are any urgent creative requests. If there are, I’ll work on those first. If not, I’ll make myself a cup of coffee and get ready for my daily 9 am meeting. I spend about half an hour organizing my schedule to prioritize the most urgent creative requests. This allows my day to go much smoother as I can stay efficient and meet my deadlines. I spend half the day working on smaller tasks like social media graphics and the other half on larger ongoing projects such as packaging design.

What type of projects do you work on at Revive Superfoods?

Since most of our departments have creative requests, I get to work on a lot of pretty cool projects. Some of my favorites include our website redesign, company brand book, and packaging design for new products.

What’s your favorite way to express your creativity?

I love expressing myself through illustration. I’ve been drawing since I was a kid, and I believe that as a designer, you have to have a different creative outlet to keep yourself inspired. On days when I’m not working on Revive Superfoods projects, I work on private commissions as a freelance illustrator. Other than that, I take video-editing, art-direction, and branding classes online to improve my skill set and elevate the work I do for Revive Superfoods.

Do you have one particular style, or do you adapt to your clients? If you adapt, how?

As a Graphic Designer, you must be able to adapt to different styles. You always have to put the brand/client first and make sure they’re happy with the work you’re producing. However, as an illustrator, I get approached by clients because of my own personal style. It’s very interesting to experience both dynamics; this helps me become a well-rounded creative.

How do you incorporate feedback or criticism into your designs?

I’ve learned never to take any feedback or criticism personally. My team provides feedback because they genuinely want the brand to succeed. As long as it’s constructive, it will help me grow as a designer. It’s critical to keep an open mind and stay patient when it comes to feedback.

What brands do you most admire, and how do they influence your work at Revive Superfoods?

Some of the brands I look at for inspiration are Spotify, Glossier, and Paloma Wool. Their branding stands out to me, and they’re all unique in their industries. This inspires me to create content for Revive Superfoods that allows us to stand out from our competitors. It’s rare to see brands that embrace color as much as we do, and I think that’s refreshing and truly helps us differentiate ourselves from other smoothie and meal subscription companies. 

What software do you use daily?

I use Adobe Photoshop, Illustrator, Premiere Pro, InDesign, and After Effects every day. They’re my holy grail when it comes to design.

What is your favorite Revive product and why?

Hint of Mint because it reminds me of mint chocolate chip ice cream, but healthier!

What is your favorite TV show?

My top favorites would have to be Stranger Things, Mad Men, This is Us, and Black Mirror.

What’s your favorite part of working at Revive?

The people that I work with and the projects I work on. Everyone is super career-oriented, which inspires me to grow as a professional. My team is encouraging and believes that making mistakes is okay as long as you learn and grow from them quickly. This helps a lot with the work I do. The projects that I work on are incredibly challenging, but I wouldn’t have it any other way. I love being in an environment that supports my ideas and where collaboration is essential to our success.