Frozen vs. Fresh

The Know
Frozen vs. Fresh

Written by Sophie Pollon-MacLeod (@dr.sophiepm). Sophie is a Toronto-based Naturopathic Doctor who provides an individualized all-encompassing full-body approach to supporting her patients in weight loss, performance, and pain management.

We’re here to explain how choosing frozen foods over fresh can benefit your health, wallet, and the environment. But first off,  let’s do a quick introduction to the methods and reason behind freezing our foods.

Let’s break it down. There are two main processes behind freezing food; quick and slow. Frozen foods purchased from the grocery store are frozen through ‘quick’ freezing (4). Revive Superfood meals and smoothies are also frozen through ‘quick’ freezing. 

Then we have ‘slow’ freezing, which is like putting leftovers into your standard freezer at home. The quick freezing method helps preserve nutrients in the food, mainly because they can be frozen and packaged at peak nutritional value and ripeness (4). Quick freezing helps avoid deterioration of the food while traveling to the consumer/grocery store. Revive Superfoods and supermeals are made fresh and delivered frozen. 

Food waste holds a significant economic and environmental burden, yet it can be an easy fix with a bit of effort. Frozen foods can reduce household waste by 6-fold (1), significantly reducing the environmental burden per household. Over 50% of food waste produced in households could be avoided (3). In addition, by not emptying your fridge, you could end up emptying your wallet. Canadians are estimated to lose over $1000 per year in food waste (3)

So don’t let that romaine lettuce ‘ro-main’ in your fridge for too long before using it!  

5 Fast Facts About Frozen Food:

1. Frozen is the new fresh

With a high nutritional value, frozen fruits and vegetables are frozen at peak ripeness in professional-grade freezers through quick freezing. This helps preserve nutrient value (4). Revive Superfoods smoothies and meals provide highly nutritious and nutrient-dense ingredients, equivalent to fresh. 

2. Frozen fruits and vegetables do NOT contain preservatives

Many people may assume that because their fruit or vegetables are coming from a bag versus purchased whole, they may be full of preservatives and additives- which is false. Check out the ingredient label of one of our most popular supermeals, Buddahado, that showcases all of the whole food ingredients, with absolutely zero preservatives. It is important to read the label and ingredient list of the frozen products you are purchasing. As a rule of thumb, the main ingredients listed should be the fruit or vegetables contained in the package.

3. Frozen TASTES GOOD!

To test the hypothesis that frozen foods taste just as good as fresh, researchers at the University of Oregon had blinded participants taste frozen fish versus freshly prepared fish. Participants were surprised to discover that the fish they found to be superior in taste was the flash-frozen fish. The frozen fish received an equal or HIGHER rating than the fresh fish in almost all categories (5). So go ahead – taste the frozen difference for yourself!

4. Frozen food can save you $$$

Unlike fresh foods purchased from the store, frozen foods have a much longer shelf life.  As mentioned previously, Canadians are losing a significant amount of money each month from food that has gone bad. Subscribing to Revive Superfoods frozen supermeals and smoothies can help you avoid food waste and save money.

5. Frozen food gives you access to foods from around the world

Flash freezing foods gives you access to different ingredients and foods from around the world.  For example, Revive Superfood’s Pink Dragon smoothie contains exotic fruits like dragon fruit and lychee. Dragon fruit (Pitaya) is native to Mexico, and lychee is grown mainly in China. Frozen foods allow us to experience new flavors and cultures through food.


  1. Martindale, W., & Schiebel, W. (2017). The impact of food preservation on food waste. British Food Journal
  2. Publishing, H. (2021). Fresh or frozen produce? The health benefit is all in the mix – Harvard Health. Retrieved 6 March 2021
  3. Toronto, C., Payments, S., Recycling, O., Strategy, L., Reduction, W., & Waste, F. (2018). Food Waste. Retrieved 6 March 2021
  4. Understanding the Process of Freezing. (2021). Retrieved 6 March 2021
  5. (2021). Retrieved 21 March 2021